Making your marketing more efficient and effective, so you can scale.
A growth marketer that scales both efficiency (ROAS/ROI) and effectiveness (Revenue/Profit) for your brand. Driving Incremental sales and not just taking credit for those that were going to happen. Whether thatβs through customer acquisition, activation, revenue, retention, or referrals. I look for sustainable and fiscally responsible results that your business can run with.
Growth Strategy
My focused approach is aimed at rapidly acquiring and retaining customers to drive business revenue growth. Using data-driven insights and experimentation to optimize marketing campaigns and channels for scalability, customer lifetime value, using tech automation to achieve efficient, effective, and measurable results.
Media Planning/Buying
Full campaign strategy, build, management, measurement and reporting to drive incremental results that improve your bottom line. Meta, Google, Tik Tok, Snapchat, Pinterest, CTV, Youtube, Apple Search ads, Nextdoor. You name it, I know it all too well.
Brand Performance Creative
While campaign structure is needed to drive accurate measurement and incremental reach, creative is 80% of what really drives performance. Understanding which attributes, messaging, and creative hooks are working is both art and science.
Brands Iβve helped grow
From London to LA
Having worked and lived across EMEA, NA, and APAC regions. I understand the cultural nuances and differences for successful strategies, messaging, and creative to succeed. If youβre looking at market expansion I can help build stronger authentic relationships that connect with these audiences, increasing engagement, and of course, revenue.
He understands that marketing represents everything that convinces a real human being to take true incremental action.
β CMO - Scentbird